Flood in '66.
Over the years, the activity of my Calligraphy shop has stimulated the curiosity of some journalists, who wanted to know something
about this singular 'Anglobecero' (affectionate term used in Florence to indicate the Anglo-Florentines) gentleman and about
his curious profession 'out of time'.
The first television experience (2005) was particularly exciting for me, but the skill of the journalist of RAI3 Toscana, Francesco Tei, was such as to put me immediately at ease and a pleasant "piece" came out of it. There was not only the interview in the shop, but the filming was also done in the class of the calligraphy copurse which, lucky coincidence, I was going to give on the evening of that same day. Another fortunate coincidence was the presence of some foreign 'students' who willingly volunteered to be interviewed in turn.
The second video, also from RAI3 Toscana, is from 2011: Giammarco Sicuro interviewed me in my home. The interview
was also shortly after aired again on the RAI2 national network.
"Il Settimanale" di RAI3 Toscana (2005)
Interview by di Francesco Tei
"Il Settimanale" di RAI3 Toscana (March 2011)
Interview by Giammarco Sicuro
Two other local broadcasters took an interest in me: Rete37 and RTT38. In the first case the interview was conducted in the studio, while the second was shot in my home.
Il Mosaico" Rete37 (June 2006)
Interview by Annamaria Tossani
"RTV38 (Sept 2012)
Interview by Maria Teresa Tironi
Interviste su giornali
Even some newspapers and a periodical have devoted a little of their time to me. I owe a particular debt of gratitude to the 'La Nazione' and its journalist Alfredo Scanzani, who many times he made me appear on the Florence local pages, in conjunction with the my calligraphy courses or some other initiative.
La Nazione - 28 Dic 2002
Metropoli - 11 Mar 2003
Giornale della Toscana - 29 Mag 2003
Etiquette - May 2003
La Nazione - 24 Sep 2004
La Nazione - 2 Oct 2004
Etiquette - Nov 2005
La Nazione - 6 Aug 2006
Reporter (Fiesole) - Nov 2010
Vero - 6 May 2011 (p.1)
Vero - 6 Mag 2011 (p.2)
Note the obvious typographical error in the title: CALAMIO instead of CALAMAIO (Inkwell)
and the vertically reflected image: I'm not left-handed.
.. and now the ads!
They say that advertising is the 'soul of commerce' and I, to make my shop known, have made a lot of it both in local newspapers and on some Florentine radio stations. A frequent visitor to the "Calligraphy Shop" was Antonio Salamino, who at the time worked for "La Pulce" (newspaper and radio station), and one of the most successful radio 'spots' was this:
... and on papers:
Pubblicità comparsa sui Taxi di Firenze